Behind-The-Scenes of the Singapore Chinese Film Festival

By Ji Xiaoyi

Are you a fan of the Singapore Chinese Film Festival (SCFF)? I am! [i]

Have you ever wondered what goes on behind the scenes and how the festival is run? I have!

So, when the SUSS Singapore Chinese Film Festival Internship course[1] was launched early this year, I grabbed the chance to learn from the SCFF organising team! Although the festival has been postponed due to the COVID-19 pandemic, my course mates and I still gained invaluable insights into how a film festival is planned and implemented.   

So, here is an exclusive behind-the-scenes peek at what goes on in the SCFF!

[1]The Singapore Chinese Film Festival Internship course is offered by the Film Studies Minor under the School of Humanities and Behavioural Sciences (SHBS). Ms Khoo Sim Eng is the Head of Programme for this course.

[i] About the writer: Ms Ji Xiaoyi is a primary school Chinese teacher. She is pursuing a BA Chinese Language and Literature programme at SUSS and is in her final semester. Ms Ji opted for the Singapore Chinese Film Festival Internship as a general elective. 

作者简介:嵇小伊是一名小学华文教师。她是跃大汉语言文学学士学位课程的学生,选择了新加坡华语电影节实习作为普通选修课。

  • About Singapore Chinese Film Festival (SCFF)
The Singapore Chinese Film Festival (SCFF), which has been held annually since 2013, is co-founded and organised by the Singapore University of Social Sciences and the Singapore Film Society. Festival Director Associate Professor Foo Tee Tuan shares that the festival aims to promote appreciation of Chinese cinema, culture, and values here in Singapore. A/P Foo, who is also Director, Centre for Chinese Studies @SUSS, highlighted that during the festival, audiences will get the opportunity to enjoy quality Chinese cinema from different countries in Asia as well as around the world.
  • SCFF Venue Partners

SCFF works mainly with the local cinema chains. You are probably familiar with the cinema chains below – Cathay Cineplexes, Shaw Theatres, and Golden Village. Most of the contemporary, and more mainstream films are screened in these major cinema venues.

SCFF also partners the Asian Film Archive, The Arts House, and the National Museum of Singapore, which offer a carefully curated mix of classics, and independent or arthouse films.

  • About Sponsors and Partners

SCFF is a not-for-profit event, and the success of past years’ efforts is due in largely to sponsorships. It is through the generous support of sponsors that this culturally worthy and significant event can be brought to audiences in Singapore. Sponsorship funds help with screening and film classification fees as well as venue rentals, which make up the bulk of the festival expenditure. Sponsorships also help to cover the costs of flights, land transport, and accommodation for the overseas filmmakers.

The SCFF team works very hard to keep spending manageable. One such effort is the hotel-partnerships each year, where the festival partners with a hotel that provides accommodation at a discount, in return for publicity generated by the festival.

  • About the Films

The SCFF team sources films from many places. One starting point is the prestigious Taipei Golden Horse Film Festival and Awards, and the Hong Kong Film Awards. The SCFF also selects films that have been screened at other prestigious international film festivals, such as the Cannes Film Festival, the Busan International Film Festival, International Film Festival Rotterdam, the Tokyo Anime Award Festival, and the International Documentary Film Festival Amsterdam. Furthermore, the SCFF champions films by new, independent, and local directors, and offers a rare opportunity to watch their film debuts.

  • Chinese Film ≠ Mandarin Film

A/P Foo Tee Tuan highlighted that SCFF films are selected predominantly from Mainland China, Taiwan, Hong Kong, Malaysia, and Singapore. A/P Foo further revealed that these films are screened in their original languages, including the different Chinese dialects. This will definitely give you a better sense of the rich diversity of Chinese culture.

  • Pre-Festival Test Screenings

A dedicated team of SCFF members and volunteers conducts pre-festival test screenings at the actual venues to ensure that the films can be screened in optimal conditions for audience enjoyment. As the film-testing cannot interrupt cinema business hours, they often take place early in the morning before the box-office opens. This is a behind-the-scenes aspect that audiences may not know about.

  • SCFF Fringe Events

SCFF is not only about screening films. Through an exciting range of events, the festival organising committee aims to foster deeper exchange and interaction between audiences and filmmaking talents from China, Hong Kong, Taiwan, Malaysia, Singapore, and elsewhere. Beginning with the press conference two weeks before the start of the festival, you’ll get to enjoy topical panels, meet-the-filmmaker sessions, and post-screening Q&As. Filmmakers also enjoy these sessions, as it is an opportunity for them to learn more about Singapore-based audiences and their expectations.

2017 SCFF press conference. 12 April.
第五届新加坡华语电影节发布会2017年4月12日

Featuring local Director Alvin Lee
李昌荣 (third from right) 本地导演李昌荣受访 (右三)

  • Key Design Artwork for SCFF Publicity Materials

Every year, the SCFF designs an original and unique key artwork to represent the festival. The festival posters are designed to be eye-catching and to give audiences an idea of the films to be screened. The first four festivals mainly portrayed images from the films or striking shots of the films’ characters. In 2019, the festival team decided to adopt a more abstract approach, using icons to represent the films. This not only gave audiences a sense of suspense, but also generated excitement as they had to figure out what the images represented. 

2013

2014

2015

2016

2017

CN10

2018

  • SCFF Event Countdown

Each year, the SCFF team hosts a festival countdown activity on Facebook and Instagram 10 days before the festival opening night. On each day of the countdown, a film visual will be featured with a teaser. Did you count down with previous SCFFs? If you did, you must have felt the anticipation and excitement! Do remember to follow the SCFF again this year on your mobile devices.

  • Dates for SCFF 2020

Due to the COVID-19 situation this year, SCFF 2020 has been postponed to the second half of the year.

Check out the SCFF website for updates: https://scff.sg/

  • Ticketing and Venue
    Owing to the postponement of SCFF2020, the SCFF team is still negotiating venue options for the festival. As for ticketing, here are the prices:

$13.50: General Public
$10.50: Singapore Film Society members and Singapore University of Social Sciences staff, students, and alumni (only for tickets purchased at the cinema box offices with valid membership card)

In addition, the SCFF team is also always thinking of creative ticket bundle deals so that you can watch the films you love!

Stay tuned as SCFF will be updating ticketing prices and venues for 2020.

Hope to see you soon at the Singapore Chinese Film Festival!

  • Follow SCFF on Instagram or Facebook for updates.

Instagram: SCFFEST

Facebook: Singapore Chinese Film Festival 新加坡华语电影节

您是新加坡华语电影节的粉丝吗?

您对新加坡华语电影节的运作和幕后操作感到好奇吗?

由新跃社科大学开办的新加坡华语电影节实习课程[1]给予学生机会向新加坡华语电影节的筹备团队学习。当我第一时间知道有这样的机会时,我兴奋极了,这个千载难逢的好机会绝对不容错过!

在此,先为您呈现关于新加坡华语电影节(SCFF)的独家报道!

[1] 新加坡华语电影节实习课是由人文与行为科学学院开办,课程主任是邱心英讲师。

  • 新加坡华语电影节介绍

新加坡华语电影节(SCFF)从2013年开始举办,每年一次。这是由新跃社科大学(跃大)和新加坡电影协会联合发起和举办的活动。电影节策展人兼新跃社科大学新跃中华学术中心主任符诗专副教授告诉我们,电影节旨在促进新加坡对华语电影、文化和价值的欣赏。值得一提的是,在电影节里,您将有机会欣赏来自亚洲不同国家以及世界各地的华语优秀影片。

 

  • 场地合作伙伴

SCFF主要与本地电影院合作。您或许对以下这些电影院已经非常熟悉了,如:国泰影城,邵氏电影院以及嘉华影院,多数当代主流电影都会在这些影院播放。

 

SCFF也和亚洲电影档案馆、旧国会大厦艺术之家和新加坡国家博物馆合作,让大家有机会回顾经典影片、独立创作影片以及艺术电影。

 

  • 关于赞助商和合作伙伴

SCFF是一项非营利性的活动,SCFF在过去几年里取得的成功很大程度上要归功于赞助。通过赞助商的鼎力支持,才能把这项具有重大文化传承意义的活动带给新加坡观众。大部分的赞助资金用于支付电影版权费、新加坡资讯通信媒体发展局电影分级费以及场地租金,赞助资金也需要用于支付海外电影制作人来访新加坡参展的旅费。

 

SCFF团队非常认真地管控资金,确保资金合理分配。其中一项就是每年的酒店合作项目。在电影节期间,酒店为前来观展或参展的组织或个人提供折扣,以此换取酒店在电影节期间的宣传费用。

  • 关于影片

SCFF团队会从不同的地区或国家甄选影片。影片的筛选会以享有盛誉的台湾电影金马奖和香港电影金像奖作为起点,SCFF还会选择在其他著名国际电影节上放映的电影,例如,戛纳电影节、釜山国际电影节、鹿特丹国际电影节、东京动漫节和阿姆斯特丹国际纪录片电影节。此外,SCFF同样支持新的独立创作影片和本地导演的作品,为观众提供难得的电影首映机会。

  • 包括方言的华语电影

符诗专副教授强调,SCFF的影片主要来自中国大陆、台湾、香港、马来西亚和新加坡,这些影片均以其原语原音放映,包括了不同的地方方言。这对喜爱方言的朋友来说是再好不过的一件事情,也让观众通过方言更好地了解到中国文化的多样性。

 

  • 电影节前的测试放映

SCFF团队成员和志愿者会在电影放映前组成专门团队在实际播放的电影院里进行测试放映,确保观众能在影片播映时获得最佳的效果。为了不影响影院的正常运作,电影的测试放映通常都会在上午影院开门之前进行,这也是多数不为人知的幕后操作。

 

  • SCFF 艺穗活动

除了电影的放映,电影节组委会也组织了一系列活动,让观众与来自中国大陆、香港、台湾、马来西亚和其他地方的电影制作人才进行深入的交流和互动。电影节一般会在开跑的两周前召开新闻发布会,而在电影节期间,您将有机会参与专题小组的讨论,电影制作人见面会以及放映后的问答环节。电影制作人也非常乐于参加这些讨论,借此了解新加坡观众及他们的期望。

2017 SCFF press conference. 12 April.
第五届新加坡华语电影节发布会2017年4月12日

Featuring local Director Alvin Lee
李昌荣 (third from right) 本地导演李昌荣受访 (右三)

  • SCFF宣传资料以及设计

SCFF每年的宣传设计也是电影节的重要组成部分,整个原创的设计独具特色。电影节海报的设计引人注目,让观众通过海报对电影节放映的影片有所了解。前四届的电影节海报主要以电影中的图像或人物的醒目镜头为主。从2019年起,团队采用了更抽象的图标来代表不同的电影。观众需要猜测图像代表的影片,这种悬念的制造带给观众不一样的新奇感受。您能在这些设计中猜出不同图标所代表的电影吗?

  • SCFF倒计时活动

SCFF团队每年对会在电影节开幕的前10天在脸书和Instagram上举办电影节倒计时活动。在倒计时的每一天,会播放此次电影节的预告片。你有没有参加过SCFF的电影节倒计时活动呢?如果有的话,相信活动带来的期待和激动让您至今回味无穷!记得今年也一样要关注SCFF的活动哦!

  • SCFF 2020日期

由于受到新型冠状病毒疫情的影响,SCFF 2020已推迟至下半年。

请浏览SCFF网站获取最及时的更新:https://scff.sg/

  • 票务和场地

由于2020 SCFF的推迟,团队人员仍然在协商电影节的场地。关于票务,价格如下:

$13.5:普通公众

$10.5: 新加坡电影学会会员和新跃大学的工作人员、学生以及校友(门票仅适用于在电影院售票处购买并能出示有效的会员证件)

 

此外,SCFF团队也在考虑以套票的优惠形式发售,方便您能选择并观看自己喜爱的电影!

SCFF将更新2020年的票价和播放影院。

希望能在新加坡华语电影节与您会面!

您也可以关注SCFF的Instagram 或脸书获取更新的讯息。

Instagram: SCFFEST

Facebook 脸书: 新加坡华语电影节Singapore Chinese Film Festival

Scroll to Top