Written by Ivan Lim
On Saturday, 24 Aug 2019, School of Business Senior Lecturer, Dr. Jimmy Wong, kick-started part one of the Marketing x Logistics seminar with a presentation on the current social media ecosystem, and used case studies to explain the benefits, as well as strategies that capitalise on channels such as Facebook, Instagram, YouTube and LinkedIn.
In closing, Senior Lecturer Dr. Jiang Zhiying gave a sneak preview of the Digital Marketing Master’s programme to be offered by the School of Business. More information will be released soon, so stay tuned!
During part two of the seminar, Dr. Darrel Chong, Director of Global Account Management at APAC Retail of APL Logistics and Mr. Francis Kwa, Senior General Manager of Yusen Logistics, shared about the trends in the logistics industry based on their personal experiences.
The attendees were engaged in the seminar as the topics were closely related to their day-to-day jobs. Many took the opportunity to ask questions and voice concerns related to their jobs and continued their conversations over refreshments after the sharing session.
Note: Do you know that as an SUSS alumnus, you are eligible for various concessions and discounts when you pursue your further education with SUSS? For more information on the full concession and schemes available, click here.
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